JE Group's Global Expansion in Office Furniture Manufacturing

The global economy encountered a slowdown during the first half of this year, presenting various challenges and transformations in overseas markets. Despite the complexities arising from global trade policies and geopolitical uncertainties, JE Group's Overseas Marketing & Sales Center has exhibited a proactive approach in tackling these challenges. Through strategic market positioning, they have successfully expanded their reach in overseas markets, achieving notable milestones along the way.

JE Group has consistently prioritized the development of overseas markets, commencing with in-depth cultivation domestically and extending their influence worldwide. They are dedicated to expanding and enhancing international collaboration channels. Recent years have witnessed their success in capitalizing on favorable trade promotion policies within their home country, leveraging the prestige of "the world's furniture looks at China, and Chinese furniture looks at Shunde." Their innovative international cooperation models, talent development initiatives, customer service exchanges, overseas social media campaigns, and participation in renowned overseas office furniture exhibitions like ORGATEC in Germany, IFEX in Indonesia, ORGATEC in Japan, and NeoCon in the USA have played a pivotal role in their overseas business expansion.

Embracing a "Going Global" Approach

Continuously Elevating Product Excellence

JE Group has diligently maintained its international corporate image, steadfastly following the path of "going global" in line with international trends, and actively engaging with the global community. They have fostered collaborations with top-tier international design studios such as Fuseproject, ITO Design, and ANDRES BALDOVÍ. Their commitment to innovation in research and development and product design has led to numerous prestigious international design awards, including the German Red Dot Award, IF Design Award, Italian A'DESIGN, and more. Furthermore, JE Group places a strong emphasis on international industry exchanges, absorbing and incorporating foreign advanced design, technology, and expertise. They apply cutting-edge technology and professional service experience to their office seating products, ensuring overseas customers receive high-quality products and services.

Global Service Network

Establishing Three Key Global Hubs

Since its inception in 2009, JE Group has consistently upheld its international image and firmly pursued the "going global" strategy in line with global trends. They have actively forged partnerships with world-class furniture manufacturers and have strategically set up three global distribution hubs in the UAE, Russia, and Indonesia. Their products are now well-received in 112 countries and regions across Europe, America, Asia, and Africa.

With 14 years of development in office furniture industry, JE Group has built substantial industrial prowess in China, laying a robust foundation for their overseas expansion endeavors. Drawing on their extensive experience in overseas markets and thorough research on future global industry trends, they have deeply analyzed the pain points in these markets. Their approach involves considering customer demands, global policies, economic conditions, overseas logistics, sustainable development, and more. This comprehensive approach allows them to cater to customers across the globe through distribution points in the UAE, Russia, and Indonesia. JE Group has developed diverse office seating solutions tailored to different regional markets, assisting customers in tapping into local markets more effectively.

Elevating Presence in International Markets

Exploring New Horizons

In the forthcoming years, JE Group aims to further deepen their engagement in international markets. With support from their country's policies aimed at reinforcing and stabilizing overseas trade, they are actively expanding their footprint in regions such as Australia, Mexico, and Saudi Arabia. JE Group is also dedicated to recruiting exceptional foreign trade talents to explore new opportunities in overseas markets of office furniture, paving the way for an exciting future of international high-quality development.